General Trademark Guidelines

You may use BCI trademarks (but not logos or taglines) to identify BCI products, services, and programs on packaging, promotional, and advertising materials, provided you meet the following guidelines:

  1. You may not include any BCI trademark in your company name, product or service name, or domain name.
  2. You may not include any BCI trademark in your social media account name, page(s) or community, without written authorization from BCI, except to describe the purpose by referring to the BCI product.
  3. You may not include any BCI logo or product icon design, whole or in part, in your company logo, your product logo, your app launch tile image, in your software product or service or in your social media account, page(s) or community images without a prior written license from BCI.
  4. You should use an appropriate generic term after a BCI trademark the first time it appears in a publication and as often as possible after that. 
  5. Your product name may not be confusingly similar to any BCI trademark.
  6. You may not use any BCI trademark on or in connection with any obscene or pornographic materials, and your use of any BCI trademark may not be disparaging, defamatory, or libelous to BCI, any of its products, or any person or entity.
  7. You may not use BCI trademarks in any manner that directly or indirectly expresses or implies BCI sponsorship, affiliation, certification, approval, or endorsement in relation to your product or service or in such a manner that it appears that BCI is legally associated with your company.
  8. You may not use any BCI trademark, including web logos or any other BCI logo trademark, on or in connection with a website that provides download links for a fee (whether directly or indirectly via a subscription model or the like) for any BCI product or service without the express written permission of BCI.
  9. A BCI trademark may not be the most prominent visual element on packaging, a download page, or other marketing materials for your product or service. Your company name or logo, your product or service name, and your graphic identity should be significantly larger than any BCI trademark.
  10. If you refer to a BCI product,  you should use the full name of the product in the first and most prominent reference. When using an BCI trademark, mark it with a ™ or ® as shown.
  11. You may not shorten, abbreviate, or modify any BCI trademark. Always spell out and capitalize BCI’s trademarks exactly as they appear.
  12. You should include the following trademark attribution statement: “[List of marks used, with ‘BCI’ first, if used, followed by other BCI marks used, in alphabetical order] are either registered trademarks or trademarks of Business Communications Incorporated in the United States and/or other countries.”
  13. You should follow the basic rules for proper trademark use.
    1. Trademarks are not verbs.
    2. Trademarks are not nouns.
    3. Always capitalize and use trademarks in their correct form.
    4. Trademarks must never be used as slang terms.
    5. Trademarks must never be used in possessive form.
    6. Trademarks are proper adjectives and should be followed by the generic terms they describe.
    7. Trademarks must never be abbreviated.
    8. The trademark owner should be identified whenever possible.